social media marketing

In 2019 – 2020, does your business have a good presence on various Social Media platforms?

If the answer to the above question is No, then it is a danger alarm for you as well as your business.

Very clear, in this Digital village where we are all connected with various people all over the world and are using different social media platforms to be in touch with each other. Social Media over the last few years have become marketers heaven and businesses have established their social media presence and thus targeting their right set of audience by promoting various content types.

Social Media Marketing is the process of creating and sharing content for your target audience on various social media platforms so as to get customer engagement from it. Another thing which can be applied directly to social media marketing is that it helps in driving traffic and hence more sales.

Every platform is different from each other as in one platform content in the form of text will have higher reach while on the other videos will have a dominant role to play.

Focal Point Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

Email Marketing Performance

Active users in year 2019 : Credit : Hotsuite

Social Media Platforms

• Facebook – Top player. Social Media Marketers favorite place
• Instagram
• Twitter
• FB Messenger/Watsapp
• WeChat
• Linkedin
• Snapchat
• Reddit
• Pinterest
• TikTok
• Tumblr
• Medium
• Quora

Creating Social Media Strategy

• Align objectives to the goals – The first step you need to take is establish what your social media goals are and try to align them with your business objectives. A social media strategy can work efficiently if both of these are done effectively.
• Know your audience – Getting the know your audience will lead to plan your social media marketing goals more specifically as you have to convert your social media followers into your customers. There are various social media analytics tool available in which you can get a huge amount of data about your target audiences like their locations, preferences. The reason for getting a social media analytics insight is that you can know your target audience much well.
• See what your competition is doing – Performing research on your audience is the best way to see what others are doing in your industry and you can also take inspiration from them and implement more productive results in your social media marketing plan.
• Mark your business presence – The essential thing to consider here is that making your social media account profiles and each platform should have its own unique content to be posted and use keywords which people search as it will aid in getting much more unique followers and subscribers.
• Social media metrics evaluation – See whether your social media posts are fetching some engagement or not, where is your audience mostly spending time on and what are they liking and sharing. Also, conduct a check that whether your business objectives goals are being met or only social media goals are going well. Both goals should perform better.

Some of the important metrics which you should check are:

•  
  • Engagement
  • Reach
  • Followers
  • Profile visits
  • Impressions
  • Tags
  • Mentions
  • Re-post
  • Video views
  • Shares
• Social Media Content Calendar – Planning out a social media content calendar is just as you will be knowing what to post at what time and on what all channels you can download a social media content template or create your own. You have to keep on updating the content list in the social media content template.
• Evaluate results – Testing your social media strategy is as important as posting content on different social media platforms as then only you can get to know what is wrong and has to be updated/changed. You can also track your key performance indicators (KPIs) and see where the problem, if any lies. Engaging in various other activity with your customers where you can get responses from audiences is another great way of testing your social media strategies. If any changes happen in your business, then make sure you should make those changes implemented in devising a new social media strategy or do it in the existing one.

Benefits of Social Media Marketing

There are numerous reasons why your business should use Social Media Marketing and to cite some of them are

• Build a relationship with customers – Maintaining a relationship with the customer is not an easy task but with the help of social media, it can be easily achieved as you will get to know your customers better and your audience will get to know you better on social media. You can interact with your audience by responding to their queries, posts and providing them with any assistance if they need. Valuable marketing collateral can also be shared with your audience for earning trust.
• Lead generation – Promoting your content on social media can get your prospects converted as audiences like high-quality content and if your business is providing with it then there are chances of getting conversions. There are ways like you can do contests, live videos, influence marketing, campaigns and a whole lot of other activities can be done in order to generate more leads.
• Brand awareness increases – There are millions of people using social media and when your business will have a presence on social media then automatically with high-quality content and proper social media marketing strategy your brand awareness will burgeon. Social media can help you drive traffic to your site and this can be done by including a link, profiles in the description.

To make your task a little easier, here are some Social Media Management tools which can be handy for your business.

• HubSpot – It helps to publish and manage your content so that you can develop real connections with your prospective customers. You can schedule your content to be posted in advance and can generate reports and the content analysis
• Sproutsocial – It is social media marketing management tool designed for helping your team out plan the contention creation, manage campaigns, and get an insight into the content report and its analysis.
• Hootsuite – It is a platform for measuring your Return on investment with more proper content analysis. Moreover, it is also a platform for managing and reporting your content and you can also schedule your content to be posted in advance.
• Zoho Social – A social media management tool which helps agencies in growing their business online in it you can schedule your content to be posted and it has inbuilt social media analytics to measure the success of your campaign. It also has a lot of features including CRM integration, collaboration and desk integration
• Buffer – A platform which helps business derive their results effectively. You can manage all your social media accounts in one place and can schedule the time for the content to be posted. It also has analytics in it and a lot more features.