search engine optimization

You may have heard that Content is the king and it is undisputed King even after so many years. Marketers still keeps the content on the top.

Of course, it will be fantastic because your website will be leaving many competitors behind and will made up to the topmost position through relevant content and powerful SEO tactics and strategy.

But wait, first understand what exactly is SEO?

SEO stands for Search Engine Optimization, which is the process of optimizing your website to get organic traffic from search engine results pages (SERPs).To put it down more vividly, it is the process of making changes in your website’s design and content so that it looks attractive and updated according to search engine’s algorithms requirements.

SEO is useful as –

• It assists the website in reshaping its content and design so that it can become search engine friendly.
• It guides through different Google Search Engine algorithms and what the target audience is searching.
• It showcases the volume of website traffic from Search Engines.

Focal Point Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

Effectiveness of Various SEO tools

SEO Effectiveness Score : Credit :  Marketing Sherpa

On Page and Off Page SEO activities

• How to do – ON Page SEO
  • Title Tag
  • Meta Description
  • Sub Headings
  • Internal and Outbound Links
  • Image name and Alt Tags
  • Header Tags
  • Content
• How to do – OFF Page SEO
  • Guest Blogging
  • Forum Posting
  • Reviews and document Sharing
  • Article Submission
  • Social Media Engagement
  • Q&A
  • Local and Business Listing

White Hat and Black Hat SEO

White HAT SEO – White Hat SEO is a technique in which search engines recommend as a part of good design. The results produced by White Hat SEO often remain longer than Black Hat SEO. White Hat uses techniques and tactics which are not violating the Google code of ethics. The White Hat techniques are ethical SEO practices done in order to get ethical rankings. White Hat SEO takes time as it is not a bed of roses to put into practice but eventually results last longer, if achieved.

White Hat SEO makes the website easy to navigate, speeds the loading time of your website and last but not the least it includes attracting back-links from high-quality websites which are having good quality content.

Few White Hat SEO techniques are-

• Guest Blogging – Writing a blog post for someone else blog in order to get back-links so that Search Engine rankings can display better results and this whole process is called Guest Blogging.
• Link Baiting – Link Bait is providing valuable content on your website so that other websites will naturally link to your website and there will be no need for you to ask them.
• Quality Content – Content is the king and good quality content is what search engines look for and if your website has that then nothing can beat it and it will add feathers to your SEO optimization too.
• Site Optimization – Website optimization should be done carefully including making changes in meta tags, heading, title tags and many more because it will eventually help your On-Page SEO to boost.

Black HAT SEO –  It is a process of using shortcuts and hacks to defeat the search engines and found any errors in their algorithms but if caught, Google can penalize you for this illegal SEO practice. It focuses on search engine mostly and neglecting humans interaction and it is used by those who are looking for shorter financials returns from their website .Google in order to tackle Black Hat SEO practices keeps on changing its algorithms so that search engines ranking should be legal and ethical.

To name some of the Black Hat SEO techniques are-

• Link Farms – It is a form of spamming the index of the search engine.In simpler words, it is the process of exchanging reciprocal links with the website in order to increase SEO and is usually done by automated services and programs.
• Hidden Text – It is text which viewers cannot see but is seen by search engines and is considered as spam.
• Keyword Stuffing – The name only is telling that it means flooding the meta and description tags with most searched keyword and repeating it again and again and is considered as unethical.
• Scraping – It is a Black Hat technique which pulls the content from others’ website and republishes on their own site.
• Doorway Pages – These are also called as Bridge Pages because its redirect the visitors without their knowledge and the other pages looks similar.
• Paid Links – It is the practice of purchasing link for increasing the ranking and popularity of the links.
• Parasite Hosting – It is hosting the website on someone else server without the consent of another person solely done for gaining the benefits of search engine.
• Cloaking – Cloaking is like showing something to the user’s browser and something else to google search engine spiders.

Google 3 Pack and Local SEO

The Google 3 pack SEO is the method in which Google displays the Top 3 results of its local Search results. In 2015, the Google 7 pack was made to 3 pack and to come up in the Top 3 spot businesses in your local area. It works as if someone searches for some local query on the search engine, the top 3 results which come will fall under Google 3 pack seo.

For Example – “Digital Marketing agency near me”

So there is immense competition among marketers to position their business in these 3 spots. The Google 3 pack SEO works on the location basis, so in every location search results differs and it is beneficial for mobile users because they get to see others details lie maps, address besides search ranking making it convenient for users and for those who did not stand up in the Top 3 places still have chances as there is a button below the Top 3 search results names more places.

LOCAL SEO

It is about how you optimize your website, address and social rank it locally. In other words, targeting the audience in the same geographical area in which your business has presence and for that, you have to optimize your websites.Optimizing your website unveils an ample amount of opportunities for business but  the homework needs to be done properly if the target audience of the business is local and for targeting local audience, local SEO must be practiced carefully.Optimizing your website does not mean that you are taking help of plugins only because it is much more than that like filling accurate details, earning positive Google + reviews, etc and also the business can be easily found whether online or offline.Other than online presence, word of mouth and print advertisement can also aid your local SEO.

Now the time has come to share some tips on how to rank your business in the Top 3 spots

• Make sure your business is present on Google my Business page.
• Reviews are must for your business and make sure they must be there.
• Try to earn Backlinks locally.
• Social media presence is a must do task.
• Relevant details need to mention your business like Opening and Closing hours, etc
• Check whether you are listed amongst the Top 20 Local searches.