mobile app development and marketing

Do you think that Google play store or Apple App store is flooded with apps? Probably -Yes

The smartphone industry is booming and time spend on mobile devices is increasing at monstrous numbers. Moreover, the demand for various sectors like gaming, education, productivity is rising day by day so the apps are developing a lot more in number.

But the question here lies is that why more and more people are investing in mobile application development?

The answer to the above question is because of marketing and user engagement.

As time spend on mobile has increase substantially over last few years businesses were able to understand the importance of having mobile application in this competitor world. Mobile app gives businesses an extra edge over competition in user engagement and acquiring them.

Focal Point Consulting – we help companies assess their skills and choose a new direction which utilizes the talents of the team and resources most productively.

Mobile Application Development Market

Mobile app development will cross 100 billion US$ by 2022

Source : Reuters

Benefits of having Mobile App

• Brand recognition
• User engagement
• Customer Loyalty
• Regular updates of your products/services
• Improves visibility
• Stand out from crowd
• App only discounts on services/products

Launch Strategy of Mobile Application

Pre-launch mobile app marketing strategy :

• Start a conversation – Whether offline or online with real-time users initiate a talk with the people who will be using the app and try to get a bigger picture of what they are expecting out of the app and look out whether the app is delivering them or not.
• Blogging – Blogging has been working for many years and for mobile app marketing, it will work as to whether you want to update any information or tell something interesting you can publish it on the blog so that your audience can stay connected. A blog will be functioning after the launch of an app, so investing the time and money in blogging is totally worth.
• Creativity – Nobody wants long hard text but when the customers see a video they are delighted so by taking the advantage of video marketing, you can release mini videos or promos of the app like “coming soon” on various platforms and can also join hands with other mobile review sites for promoting your app in an innovative way.

Post-launch mobile app marketing-

• Feedback-Feedback is not only the most important thing in the communication process rather it plays a dominant role in mobile app marketing also as there are ratings and reviews given to a particular app by the users so just make sure you are constantly in touch with customers and updating any bugs in the app present. The higher the rankings and positive reviews, the more will be the downloads of the app.
• Optimization -Have you heard of Search Engine Optimization, obviously yes however you would have not heard much about App Store Optimization and trust me those who have heard the term good going. So App Store Optimization is how well your app ranks in the search bar of an app store and it can do by using more high searched keywords which you have to make sure must be present in your app description and title. Also, ads can be targeted to the right audience which can ultimately increase the number of downloads.
• Reviews and videos – First thing first, if your app is having an issue then try to fix out or the other option is that if you know the solution for it then it would be much wiser to communicate the solutions to your audience through explanation videos and it can be done by starting your own YouTube channel regarding the same. Getting reviews of your app are not easy and it involves a lot of effort as you have to submit your app for review so many sites and then this site will look into different factors of your app like design, layout, content, coding used and many other essential factors.

Market your Mobile App

• QR CODES – Brands can put the QR codes of the mobile app which they want their customers to download on the marketing collateral which they are going to promote. Through this way, consumers can also go through the marketing collateral and they are getting an additional advantage of scanning the QR code and directly downloading the app without going anywhere else and downloading it
• Search engine marketing – Brands can target their audience by showing them ads on the search engine result pages as when they search for something specific which a brand is catering the ads of the mobile application can be displayed there
• Social media advertising –  It is evident the number of social media users is increasing day by day and the brands can target their audience very specifically by choosing demographics and interests which narrow down the target market making it easier for the marketer to put the relevant ads to its desired audience
• Influencer marketing – Influencing people towards a call to action is trending nowadays as marketers are paying influencer for doing promotion of their products. In the same way, mobile applications can be promoted as well as influencer have a large number of followers which is a plus point for the brand
• Email marketing – Sending only E-mails in various forms is a good thing but have you ever thought about the idea of sending an E-mail with a one-liner and a link attached to the E-mail for downloading the app. So always utilize your opportunity wherever it lies
• Featuring on mobile app review sites – For getting featured on mobile review sites the app should perform well as the website content, logo, design, content,tech-friendly and many other options will be tested by mobile app review sites before letting your app be published in their review site.So keep updating the apps with all the latest trends and never settle for the good in the mobile application development market always go for the best

At last, few things to ponder on as the smartphone market is booming so does the app marketplace too but there are people who are making apps to cheat people so please make sure before you download an app read it’s reviewed, it’s a number of downloads and search app on a search engine. For marketers, there are immense opportunities as users are installing the app and by various promotional methods apps can be promoted and in those apps marketing of products or services can be done hassle-free